You know how everybody has that one cause that hits really close to home for them? This is it for me. I lost my cousin Kim in the Spring of 2008, when she was just 30 years old. The culprit? Breast Cancer. Help me fight this disease -learn more about Breast Cancer Awareness, and the American Cancer Society.
Wanna work out with me? Join CrossFit at World Gym! TRUST me, you'll be in shape in no time!
The parents of 22-year-old Alexander Heit released this photo to the press in the hope that it would prevent future tragedies.
He didn't get to finish his message.
This makes for a much more powerful PSA than the usual violent, bloody images created by big fancy ad agencies.
The police report says Heit, a Northern Colorado student, drifted into oncoming traffic, jerked the steering wheel and went off the road, rolling his car. Witnesses told police that Heit appeared to have his head down when he began drifting into the oncoming lane in the outskirts of Greeley, where the University of Northern Colorado is located. An oncoming driver slowed and moved over just before Heit looked up and jerked the steering wheel. Police said Heit had a spotless driving record and wasn't speeding.
Heit died shortly after the crash, but his parents released the photo of his last text hoping it will stop future accidents.
"In a split second you could ruin your future, injure or kill others, and tear a hole in the heart of everyone who loves you," Sharon Heit, Alexander's mother, said.
Images from ad agencies (WARNING: graphic):
Brazilian ad from January for Ecovia, a highway management company.
Absolutely gruesome ad from 2010 via the Bangalore Traffic Police.