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Translation, via The Guardian:
It's not necessary to break the window. Just come in! Inventory clearance: up to 40% off.
Jeans, Bermudas, polo shirts, tops.
Hurry! Why are people doing such crazy stuff for Reserva?
This is what is called stealing an idea.
On December 6th, the Reserva label designer store was robbed in a professional smash, grab, and run robbery. It was the 2nd time in less than a month that the store had been plundered. Police have yet to apprehend a suspect, despite, as you can see, the face of one of the thieves being clearly visible.
The owner, Rony Meisler, told told O Globo newspaper:
They stole my clothes and we stole their image. Complaining gets you nowhere, business is about doing things. Rather than suck lemons, it is better to make lemonade with them.
That's some quick, slick marketing.