Exuberant, loud-mouthed, and regularly adorned with a bejeweled pimp chalice at hand, Lil Jon was the charismatic figurehead of the Dirth South crunk movement that arose from the Atlanta area around the turn of the century. Born %Jonathan Smith on January 27, 1971, in Atlanta, GA, the producer/rapper began his rap industry ascension as part of Jermaine Dupri's So So Def label, for which he worked from 1993 to 2000. In the mid-'90s Lil Jon began making a name for himself as a producer with a knack for club remixes. Before long he formed his own group, Lil Jon & the East Side Boyz, comprised of Big Sam and Lil Bo, in addition to himself.