When Toad the Wet Sprocket made the decision to bring New Constellation, their first set of fresh material in 16 years, to Kickstarter they had set a cost limit of $50,000 and promised investors they'd get to hear the album the moment the band reached their goal.
Expecting they would have plenty of time to have it done well within the 60-day time limit of the project, it then came as a surprise with 20 hours later, the group's coffers were fattened with more than what they asked for.
"We thought we might hit the goal in a couple of weeks perhaps," proclaims frontman Glen Phillips. "But it hit in less than 24 hours and took us all completely by surprise."
However, this led Toad into a bit of a conundrum as the band was on tour when the good news broke and did not have the laptop containing the mastered tracks. They also hadn't finished the album's artwork, thus preventing them from expediting the promise of delivering the full album immediately to their supporters.
"Delivery has been a bit of a challenge," Phillips explains. "We didn't quite understand a few of the particulars of the Kickstarter backend. We thought we'd be given emails of users as soon as we reached our initial goal, but we don't get them 'til the end of the campaign. That means we have to create a signup link outside the site to be able to deliver the download codes the way we wanted. It'll all come together soon, but we're a little embarrassed at being caught so off guard. The people at Kickstarter have been very supportive for us finding solutions that can work around the system. That's one of the nice things about crowd funding - everybody is on each other's side."
The album will be released Sept. 17 on their own Abe's Records imprint.